Call Joe in Florida
1. Know what you want.
I’m not talking about what you think you might want or what someone else thinks you want. I mean what YOU really want to achieve in your practice. You need to have a crystal clear vision of WHAT you want and WHY you want it. Those that fail in business often do so because they really don’t know what they want to begin with. That may sound silly, but if you can’t answer that question clearly and concisely, you may have a big problem.
2. Think BIG.
Big results come from bold action. If you really want to succeed, have the courage to go for it. That doesn’t mean be stupid. You can and should proactively manage risk in anything you do. However, if something is worth going after, it’s worth going after right. If your goal is $50K in first year revenue, plan and proceed as if your goal was $200K. You’ll still exceed your initial goal if you fall short, but more importantly you could actually exceed your wildest expectations! Be bold.
3. Master your time.
Everyone is given the same number of hours per day, but some better utilize those hours than others. If you know what you want and why, you need to treat your time like gold. If it isn’t related to your health, your personal relationships (including your relationship with God), or your business… think real hard about not wasting your time on it. Life is full of choices.
4. Leverage the power of habits.
Habits are the secret sauce of personal success. Bad habits can kill us, but good habits are the rocket fuel that can take us to unimaginable heights. We all have at least a few bad habits that hold us back from fulfilling our true potential. The great news is it’s completely possible to regain control. The best way to eliminate a bad habit is to replace it with a good one. This is not theory. It’s science.
5. Design your own funk-buster process.
Everyone hits the wall now and then. We all get down at times, and doubt starts creeping in. Pursuing anything of significance always has its ups and downs. That’s just the way it is. If not, you’re probably not trying hard enough! You have to find a way to pull yourself out of this “funk” as quickly as possible. The process is different for everyone. You must find what brings you back to a positive mindset quickly, and turn that into your own unique mental turn-around process. For me, it’s a good night’s sleep, a hearty aerobic workout, and a dose of my favorite upbeat, heart-pounding music, turned up good and loud.
6. Market, market, market.
I don’t care what business you’re in, marketing will make you or break you. If you’ve never built a practice before, you will be shocked at how much time you will need to devote to marketing. I could talk all day about marketing, but I’ll boil it down to three points for you. First, you need to utilize multiple marketing channels. One is not enough. Think of your marketing as a multi-engine plane. Second, you must be consistent. Your message must be consistent and you must deliver it consistently. People need to see your message over and over for them to take action. Finally, the best marketing channel is a good referral. Take good care of the clients you have because to receive referrals, you must first be referable.
7. Work your tail off.
If you’re in pursuit of life-changing business success, you will have to do what most people aren’t willing to. You’ll have to work hard. Real hard. I’m talking blood, sweat, and tears. If you’re not up for that, life-changing success may not be in your cards. I don’t believe in “get rich quick”. It rarely works, and when it does, it usually doesn’t last long. I prefer “get rich slowly.” It has a much better track record and is far more fulfilling. Make good choices, leverage all available resources, and be willing to do whatever it takes. You can still have what you want in America if you’re not afraid to make sacrifices and work hard. Again, life is full of choices.
8. Give before, not after.
This starts with your clients, but it goes further than that. The more good things you do for others, the more you will be rewarded. Some suggest you should “give back” once you have achieved success. That’s good advice, but I believe we should give before we succeed. Giving to others will actually lead to success. Call it reciprocity, a mystic secret, or simply the greatest commandment. When we do good things for others, we will be rewarded. Give referrals to other business owners without asking for anything in return. Provide helpful content to people for free. Donate time, talent, or treasure to local causes you care about. The irony is the less you focus on you, the more you will be rewarded.
One more thing… Have the courage to invest in yourself. Click here to join me for a terrific six week Referral Mastery Webinar Series with renowned business coach, Sandy Schussel.
Postema Marketing Group is a full-service Independent Marketing Organization (IMO) dedicated to providing world-class products and services to our clients. We have partnered with some of the strongest names in the insurance industry and proudly serve independent agents from coast to coast.
GET IN TOUCH.