The other day I was reflecting on my career and how I could have never achieved my current level of success without my desire toalwaysknow more. Depending on the specific industry you’re in, you may be required to take continuing education courses to maintain an active license, like what I must do for retirement planning. However, I’m referring to knowledge that reaches far deeper.
Whether it is for business or life, whether it is required or not, continuing education significantly impacts the level of success and happiness you are able to accomplish.
Look at your mentors… Do they have a thirst for knowledge that seems impossible to quench? If continuing education isn't already a central focus of your personal and professional life, don't fret. Here are some simple ideas to help you get started:
1. ) Take classes pertaining to your industry. Many colleges and universities offer a vast array of continuing education classes for your field of business. Sign up for one on the weekends or even enroll in an online course. It’s a great way to stay current on technology and state laws.
2.) Read literature about your line of business. There are millions of books and other literary pieces covering every topic imaginable. Plus, nearly all of them are at your fingertips and most are very affordable. Think about it… Kindle, Amazon, Barnes & Noble, etc… Make an effort to read 20 minutes every day, and you will be well on your way to becoming an expert in your field.
3.) Learn from your colleagues. In the insurance industry there are professionals all over the world that write blogs about their experiences in the field and their success with certain sales techniques and marketing tools. Do some research and find a handful experts you would like emulate. Then, follow their blog, like their social media pages, and frequently visit their websites. You will be surprised at the amount of practical and useful knowledge you will gain!
4.) Participate in roundtables with industry experts. If you are unaware of a roundtable to participate in, then start one. The worst people can say is they don’t want to join you in bouncing ideas and information off of one another. Also, don’t overlook the same industry experts I just mentioned before; they may even be willing to host it! This is a terrific way to network and build mutually beneficial relationships, too.
5.) Subscribe to newsletters, magazines, podcasts, etc. Every day I receive at least three magazines or newsletters from various groups and businesses in my industry. No, I don’t have the time to read each one word for word, but I do skim them to find the articles relevant to my situation. Believe it or not, Ialwaysfind at least one useful nugget of information I can put to use in my own practice or personal life. Yes, at times my piles of magazines and books can be a little annoying and overwhelming, but they are all excellent resources that I’m grateful to have.
These are just a few tips to make continuing education part of your everyday routine, but I know there are hundreds of others. Please share yours with me below. Like I said before, I’m always striving to be a better version of myself.
P.S. We actually have a free continuing education opportunity for you on Wednesday.Click herefor details on how to boost your revenue through generational selling.
Submitted by: Dennis M. Postema, President & CEO of Postema Marketing Group, LLC
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