Frequently, advisors express to us concerns about their production levels, and they ask how to fix their situations. Unfortunately, production can’t be turned on or off like a faucet. I wish it were that easy!
To be honest, most of advisors don’t even understand what is causing their lack of production. They feel like they are doing everything they should be, but it still isn’t working. So, here are three simple solutions to help resolve your production struggles.
1.) Track Your Numbers
Oftentimes we mistake activity (or “busyness”) for actual productive work hours, but they are far from the same. If you do not track your numbers, you’re probably achieving mediocrity at best. Let’s face it, if you don’t measure what you do each week, you will never be able to determine the root cause of your production problems. I make all of my career advisors track their numbers, such as:
Like Benjamin Franklin said, "If you fail to plan, you are planning to fail!" You need a business plan that includes the numbers you want to achieve for the year as well as your overall goals for your practice. We have found it is imperative to compare your accomplishments to your goals continuously throughout the year so you can make adjustments accordingly. If you only plan to do it annually or twice a year, don't waste your time.
3.) Educate and Improve Yourself Relentlessly
I can’t stress this enough… If you aren’t growing, you are dying. Make it a point each and every week to read blogs, listen to podcasts, attend trainings, watch webinars, and do anything else that helps you continuously improve your craft as well as your inner self.
All of these things are SO SIMPLE, yet difficult to do consistently. Help yourself by teaming up with someone, such as a coach, manager, or accountability partner to ensure you stick to your plan and finish the year with a bang!
Of course, we’re always here, too. Give us a call at 877-512-9287 to find out if we can help you.
P.S. If you’re interested in learning how to attract more of your ideal prospects, join our live webinar on Wednesday! Click here to save your seat.
Submitted by: Dennis M. Postema, President & CEO of Postema Marketing Group, LLC
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