PMG Power Blog: 13 Killer Facebook Marketing Tips

You’ve probably heard me say it before, but I’m going to say it again: A good marketing plan is consistent, persistent, and multichanneled.

Currently, one of my favorite channels to build my personal brand, stay in front of people, and drive traffic to my website is Facebook.
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I’ve been collecting unique and powerful Facebook marketing strategies for quite some time now. My master list is always changing as new ideas come to light, but here are a few of my favorites:

1. Post at unusual times. Everyone posts between 8:00 am and 9:00 pm. If you want to cut through all the noise and be heard, try posting early in the morning or late at night. Believe it or not, 11:00 pm seems to be a real good time.
   
   
2. Use Buzzsumo to select your post topics. This tool is relatively new for me, but it’s absolutely terrific. Type in a keyword, and see what related content is currently performing the best online. What a blessing! 
   
   
3. Engage on Facebook using your business page identity. This is a great idea. Why didn’t I think of it? Use the little arrow in the upper right hand corner of the Facebook page to switch from your personal to your business identity, then go out and engage with the world. Every time you like, share, post, or comment on anything… The world will see and be reminded of your business. Brilliant!
   
   
4. Like, share, and engage with other business page owners. While you’re engaging as your business identity… Engage with other business pages. Better yet, find a business owner or two or twelve that will do the same for you. Whether your businesses are related or not, you will all expand your circles of influence dramatically.
   
   
5. Leverage your blog and other original content. This is fairly obvious, but so powerful. My consumer blog posts generate more Facebook activity and drive more website traffic than anything else I do. If you create it, leverage it! Post the first few lines, an eye-catching image, and a link to your website to read more.
   
   
6. Use your business page as your occupation. This too is pretty new to me, but I think it’s a very cool idea. When you set up your personal Facebook page, you are prompted for your occupation. You can list your business page as your occupation, so everyone that sees your personal profile will instantly know about your business page too. Genius!
   
   
7. Include a call to action. When you post, make a specific request for the reader to do something. Better yet, include a brief statement of benefit to them. Ex: “Subscribe to my monthly newsletter for more powerful strategies to create the retirement of your dreams!”
   
   
8. Include contact info on your cover photo. It’s time to get creative. It’s good to have a cover photo on your business page that reflects your brand, but take it to the next level by integrating your website and phone number into that image. Prospects won’t have to search your page to figure out how to get in touch with you. Modern Business 101: Make it easy for your customers.
   
   
9. Make it personal by signing off on your posts. This is really simple, but creates a more personal connection between you and those that consume your content. Ex: “Have a terrific day! - Paul.”
   
   
10. Include a link to your Facebook page in your email signature. Your email program most likely includes a feature to create a personal email signature that is appended to all of your messages. Most people include title, company name, phone, and email, but you can also include a link to your Facebook page.
    
    
11. Explain an insurance coverage. Create a post explaining a certain insurance product, concept, or strategy that people often don't understand. Keep it clear and concise. For maximum impact, do it consistently. I prefer a weekly cadence, but it’s most important to choose something you can do consistently.   
    
    
12. Ask a few friends or colleagues to like your content. This is another very simple and easy thing to do, but so few people actually do it. Just ask a couple of friends to keep an eye out for your content, and click like when they see it. It will expand your circle rapidly, boost your exposure, and encourage others to click too. It’s not a replacement for personal referrals, but it’s still pretty powerful and a whole lot easier. 
    
    
13. Share employee-related events. Facebook users love personal stuff like birthdays, new babies, promotions, and other fun and positive news. It’s a great way to create a more personal connection with your audience and gives them a peek into the kind of business you operate. People want to do business with those they know, like, and trust.
    

This is just a sample of over 100 powerful Facebook marketing tips I am currently testing and compiling. If you would like to receive the full list when it’s complete, click here to let me know. It’ll be a nice little surprise gift when it shows up in your inbox!


Note: I will undoubtedly hear from a few people that will say, “Facebook stinks! I’ve tried it, and I didn’t generate a single lead! At the risk of sounding like a broken record… remember that marketing and prospecting are not the same thing. Marketing is a long-term proposition, and Facebook marketing is no exception. It’s all about building your brand and raising awareness over time so when your prospects realize they have a need, it’s YOU they think of first.

Prospecting is another matter entirely. If it’s prospecting tips you’re looking for, click here.

Have a great week!

Written by: Paul M Mallett SVP/COO Postema Marketing Group, LLC

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