FGL Discontinues Sales of 2 Annuities
More Seniors Will Qualify for Mutual's Household Discount
Cigna's Underwriting Classes for Substandard Risks Now Available in AL
Med Supp Household Discount Increasing to 7% - OH, OK, & SC
Offer 2 Home Health Care Policies with 1 Carrier - Effective 6/1
Income for Life Rider Changes - Effective June 1st
The Marketing Magic of Reciprocity
There are dozens of definitions of marketing. I certainly have my favorites, but one that many of us have probably heard is “Marketing is influence.” It’s the art of persuading your customers and other stakeholders to see your value and take an action that benefits your business—and hopefully them.
When it comes to influence, there are a number of proven principles you can leverage in your marketing efforts. One of the most effective is the principle of reciprocity.
Avoiding a Legacy Nightmare
Your clients may not worry about nighttime monsters hiding under the bed, but they should be concerned with the many ways poor planning can turn their estate into a barren, nightmare landscape for loved ones.
Avoiding a Legacy Nightmare helps you start a conversation about what their legacy means to them and what they want it to accomplish.