Call Joe in Florida
The holidays are now behind us, so it’s time to roll up our sleeves and get down to the business of making 2016 our—and your—best year ever.
I just wrapped up several strategy review sessions with my team. We spent time reflecting on what went well in 2015 (it really was an amazing year), but even more time on our goals and strategies for 2016.
I have to tell you, I am absolutely over the top with excitement over what we have in store for the coming year… and you should be too! Everything we have planned is 100% laser-focused on helping you create the business you’ve always wanted.
As I pondered the changing of the calendar, I was reminded of a story I heard from the late great Jim Rohn. I love new ideas and fresh content as much as the next guy, but there is so much wisdom in the writings of people like Mr. Rohn. His lessons are so practical and powerful, yet so entertaining and engaging.
Anyway… The story I’m referring to is The Lesson of the Seasons.
I suggest you watch or listen to it yourself for maximum effect, but here’s a brief synopsis of the lesson:
Life in business is much like the four seasons. To be successful, you have to understand and accept what you can and cannot change. You can’t change the seasons, but you can change yourself.
Work harder on yourself than you do your job.
If you work hard on your job, you can make a living. If you work hard on yourself, you can make a fortune. Your income is determined by your philosophy, not the economy.
Back to the four seasons analogy…
Winter: It always comes, so be prepared. Difficult times are inevitable. Enjoy your success, but be smart. Take a little extra caution. All it takes is a little bit of carelessness at the wrong time to create big problems. Fortunately, some winters are long and some are short, but they always come to an end.
Spring: The season of opportunity. Seize it quickly, because you don’t know how long it’s going to last. That might be a new strategic relationship, a new product offering, or an influential new client. Always be on the lookout and ready. When the right opportunity presents itself, jump on it with everything you have. A good spring is no guarantee you’ll have a harvest, but it’s an opportunity to plant one.
Summer: Summer is the season of nutrition and protection. Nourish and give life to your business like a mother. Protect and defend it like a father. It’s the work of the summer: nourish with one hand and protect with the other. Beware of the thief on the street that’s after your purse, but also beware of the thief in the mind that’s after your promise. Don’t allow negativity to steal your dream. Do the work of summer. Be both optimistic and vigilant. Behold the possibilities and beware of the dangers.
Fall: Harvest time. Life is not designed to give you what you need. It’s designed to give you what you deserve. If you didn’t plant in the spring, nothing comes your way in the fall. Whatever you reap, offer no complaint and no apology. That’s the highest form of maturity. No matter what it is, you can always go back to work in the spring. Spring always follows winter. Another opportunity will come your way. Also, do wise things with your harvest. Strive for financial independence. Accomplish that as quickly as you can.
Such a great message!
Be prepared because there will always be challenges to overcome. Recognize opportunity quickly, and take action. Be both optimistic and vigilant. Whatever happens, don’t whine or brag. Create financial security for you and your family.
I can’t think of a better way to kick off 2016.
Happy New Year!
P.S. If you take this opportunity to prepare for your best year and want to track your goals and progress, click here to download our weekly goal log and monthly assessment sheet.
Postema Marketing Group is a full-service Independent Marketing Organization (IMO) dedicated to providing world-class products and services to our clients. We have partnered with some of the strongest names in the insurance industry and proudly serve independent agents from coast to coast.
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