Call Joe in Florida
“Life begins at the end of your comfort zone.” - Neale Donald Walsch
In a previous life, I was a trained engineering project manager. One of the foundational concepts of project management is the Triple Constraint Theory.
Simply put, the Triple Constraint Theory states you can have it cheap, you can have it fast, you can have it good… but you can’t have all three.
You can have it good and cheap, but it’s going to take longer. You can have it fast and cheap, but it won’t be good. You can have it good and fast, but it won’t be cheap.
You get the point.
In my old life, it was senior executives that wanted it all. Now it’s the occasional agent I encounter that wants to make good money, wants it right now, and wants to do it for free.
Now, I can handle good and fast. My team knows how to do that. Believe it or not, we even know how to do it ethically. The problem is doing it without the agent investing something of significance.
The good news is cash is not your only investment option. It’s entirely possible to make good money quickly and ethically with nothing more than sheer determination and a willingness to step outside your comfort zone. I know this because I have seen it done, time and time again.
But you have to want it. Really want it.
You have to want it badly enough to make short-term sacrifices. You have to want it badly enough to go beyond your comfort zone.
Every time this topic comes up, I’m reminded of a story I once read from author and motivational speaker, Eric Thomas:
There was a young man who wanted to make a lot of money, and so he went to a guru. He told the guru he wanted to reach his level of greatness. And so the guru said, “If you want to be on the same level I’m on, I’ll meet you tomorrow at the beach.”
So the young man arrived at the beach at 4:00 a.m. He had on a suit, but he should have worn shorts. The old man grabbed his hand and said, “How bad do you want to be successful?”
The young man responded, “Badly.”
So the old man told the young man to walk into the water with him. It was waist deep. The young man thought, “This old man is crazy.”
The young man said to himself, “I want to make money, and this guy has me out here swimming. I didn’t ask to be a lifeguard. I want to make money.”
Then the old man said, “Come out a little farther,” and the young man did so.
As the young man was up to his shoulders in water he again thought, “This old man is crazy! He’s making money, but he’s crazy.”
The old man said, “Come out a little farther.”
The young man obeyed, but wavered as if he might turn back.
So the old man said, “I thought you wanted to be successful?”
“I do,” said the student.
So the old man ordered the young man to come out even farther, and when he did he pushed the young man’s head under water and held it down. Although the young man fought, the old man would not let him up. Just before the young man passed out the old man raised his head above the surface and said...
"When you want to succeed as bad as you want to breathe, then you’ll be successful.”
There’s more than one way to build a successful and sustainable business. However, if you want to do it fast and with little out-of-pocket cost, you’ll probably have to do a few things that make you uncomfortable. As long as it’s not illegal, immoral, or unethical… it’s just a barrier to be busted on the way to achieving your goal.
The question is… How bad do you want it?
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