How long would any company stay in business if their customers didn't keep coming back to buy more?
If you opened a restaurant, clothing store, gas station, dentist office, accounting office, etc., how long would you stay in business if people bought from you only once?
That’s what I thought.
Well, you are running a business, too. If you want to keep your doors open, then you must get repeat sales from your existing clients. It's the quickest, easiest, least expensive and best way to grow your life insurance sales.
How many of your existing clients are on track to meet their retirement goals?
How many have changed jobs, gotten a pay raise, or refinanced their home and now need more life insurance to protect their family?
How many of them have term insurance that could be converted to permanent life insurance?
How many of your clients have spouses with little or no life insurance coverage?
How many have no disability insurance?
How many of them would benefit from having life insurance in their retirement years to replace lost pension and social security income?
The average person buys life insurance seven times throughout their life, and that doesn’t include disability insurance, long term care insurance, or retirement plans.
If you want to grow your business the best and quickest way possible, get more repeat sales.
To help reach your goals, continuously provide information to your existing clients about the above topics and more. Send them a monthly client newsletter, offer them free reports, host educational workshops, and conduct annual reviews. All of these will help people recognize their need, and then you can help them find the money to take action.
An exceptional side benefit of staying in constant contact with your clients is that as you build stronger relationships with them, they will be more inclined to refer you to their family and friends. Which will make your prospecting efforts much easier and save you lots of time and money!
You can build your life insurance business the hard way by only selling one policy to clients and continue earning a mediocre income year after year. Or, you can grow your life insurance business the easier way... by learning how to consistently get repeat sales!
P.S. If your interested in increasing your annuity sales, click here to check out PMG’s exclusive offer on our (The Insurance Pro Shop’s) Annuity Sales Excellence™ training program! Don’t wait though; the deal ends in just four days.
Written by: Jeremy Nason, Marketing & Sales Coach, Speaker, Instructor, Financial Consultant with The Insurance Pro Shop.
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