For those of you who don’t know, The Golden Rule found in the bible (Matthew 7:12 (ESV)) says,“So whatever you wish that others would do to you, do also to them, for this is the Law and the Prophets.”
Interesting, isn’t it?
Think of the last time you went somewhere and were treated like a million dollar customer. It felt amazing, right? When you left you probably couldn’t stop talking about the experience and how awesome you felt about the people with whom you just did business.
It’s crazy to think of the great lengths we go through today to market to and or obtain a “LEAD,” but all of that effort may be misdirected. Have you ever considered focusing all of that same effort on your current clients to treat each and every one like a million dollar client? Give it a try, and I promise you will be astonished at the amount of referrals they will send your way—for free. You can spend money on these clients, but in reality it doesn’t cost a single penny to treat someone like the amazing person they are.
Get this right, and you will suddenly realize you don’t need as many fancy/costly marketing ideas as you once thought to increase your business. Instead, you will have loyal customers for life.
Submitted by: Dennis M. Postema, President & CEO of Postema Marketing Group, LLC
Postema Marketing Group is a full-service Independent Marketing Organization (IMO) dedicated to providing world-class products and services to our clients. We have partnered with some of the strongest names in the insurance industry and proudly serve independent agents from coast to coast.
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