1-877-475-2010
Call Joe in Florida
25400 U.S. 19 N, Suite 221
Clearwater, FL 33763
25400 U.S. 19 N, Suite 221
Clearwater, FL 33763
1-877-475-2010
1-877-512-9287
The holidays are now behind us, so it’s time to roll up our sleeves and get down to the business of making 2016 our—and your—best year ever.
I just wrapped up several strategy review sessions with my team. We spent time reflecting on what went well in 2015 (it really was an amazing year), but even more time on our goals and strategies for 2016. I have to tell you, I am absolutely over the top with excitement over what we have in store for the coming year… and you should be too! Everything we have planned is 100% laser-focused on helping you create the business you’ve always wanted. As I pondered the changing of the calendar, I was reminded of a story I heard from the late great Jim Rohn. I love new ideas and fresh content as much as the next guy, but there is so much wisdom in the writings of people like Mr. Rohn. His lessons are so practical and powerful, yet so entertaining and engaging. Anyway… The story I’m referring to is The Lesson of the Seasons. I suggest you watch or listen to it yourself for maximum effect, but here’s a brief synopsis of the lesson:
0 Comments
As you know, a customer’s character and their personality are linked. Did you also know there is a defined psychological process to every sale?
Whether it is a small one dollar purchase or a million dollar purchase, research has shown the human brain goes through a 10-step buying process before making every purchase. A greater understanding of each step will help you better serve your prospects and ultimately make more sales. I promise it’s worth your time to really contemplate each of the ten steps and evaluate how you enable your prospects during each phase.
Let's keep this simple and quick.
How long would any company stay in business if their customers didn't keep coming back to buy more? If you opened a restaurant, clothing store, gas station, dentist office, accounting office, etc., how long would you stay in business if people bought from you only once? That’s what I thought. Well, you are running a business, too. If you want to keep your doors open, then you must get repeat sales from your existing clients. It's the quickest, easiest, least expensive and best way to grow your life insurance sales. Consider:
You’ve probably heard me say it before, but I’m going to say it again: A good marketing plan is consistent, persistent, and multichanneled.
Currently, one of my favorite channels to build my personal brand, stay in front of people, and drive traffic to my website is Facebook. I’ve been collecting unique and powerful Facebook marketing strategies for quite some time now. My master list is always changing as new ideas come to light, but here are a few of my favorites:
I met with a colleague this afternoon. He has been in sales for less than a year and, quite frankly, he has not been very successful at it.
I was shocked. I’ve known this guy for years, and his personality is perfect for sales. He is outgoing. He is friendly. He is very knowledgeable. He connects well with people. He is very honest and trustworthy. He does not easily take no for an answer, and he is one of the most confident people I know. In short, he should be the posterchild for the successful salesman of the 21st century. Still, his sales are sporadic. So, today, I sat down with him to review his sales strategy to identify what might be awry with his presentation. To my surprise, his pitch was solid and offered all the answers a customer might need. It lacked a little of the experience of a seasoned salesperson, but it was very good for someone new to the industry. That’s when it hit me. |
|
Postema Marketing Group is a full-service Independent Marketing Organization (IMO) dedicated to providing world-class products and services to our clients. We have partnered with some of the strongest names in the insurance industry and proudly serve independent agents from coast to coast.
|
GET IN TOUCH. |
QUICK LINKS.Home
|